Protect the identity of YouTube creators and keep users safe by combating abuse from adversarial and inauthentic actors:

• Spearheaded creation of an impersonation mitigation strategy, protecting creators frequently targeted by adversaries;

• Improved effectiveness of impersonation enforcement by >200%, significantly reducing platform creator and viewer risk;

• Led cross-functional efforts to reduce identity abuse within complex new features, ensuring safe public launches.

Established the Brand Harm Prevention program across the Meta Family of Apps: 

• Developed a comprehensive Brand Harm Prevention Strategy, combining product enhancements, ML models, and human review to protect brand integrity;

• Scaled business authentication processes to validate authentic relationships, ensuring business representation integrity.

Ensured businesses on Meta Family of Apps represent their authentic identity: 

• Revised the blue verified badge definitions, boosting approval rate by 50% while reducing bias & improving cultural equity;

• Led cross-team effort to relaunch a redesigned blue verified badge application experience across Facebook & Instagram.

Drove development of a robust sales product platform to optimize internal resources and drive revenue growth: 

• Transformed disparate sales solutions into an extensible platform, empowering internal teams to deliver greater value

• Streamlined sales workflows and enriched core sales user journeys within the platform, accelerating revenue generation.
  

Led the strategic development of the Sales Data Platform, elevating sales performance through data-driven insights: 

• Defined the product vision and roadmap for the data platform, ensuring alignment with sales and marketing needs;
• Established a data governance framework focused on automation to ensure data quality, consistency, and reliability;
• Drove strategic data quality and enrichment initiatives to ensure completeness of customer and transactional data.

Defined the strategic vision for InsideView's CRM integrations, generating ~$9M in ACV:

• Led collaboration with Microsoft on evolution of Insights, boosting user adoption and revenue through OEM integrations;
• Delivered Dynamics & SAP Hybris Sales Cloud data enrichment capabilities, allowing Sales to win our 2nd largest client.

Spearheaded strategic go-to-market initiatives, fostering expansion and customer acquisition:

• Provided data-driven insights that led to increased headcount, supporting sustained 60% revenue growth;
• Collaborated with Marketing and Finance to design innovative business models for international launches

Transformed a globally utilized analytics platform, improving usability, driving growth, and standardizing data visualization:

• Revamped UI/UX to increase usability by 87%, enhancing platform adoption and efficiency;
• Spearheaded cross-functional initiatives and strategic partnerships to expand the platform's reach;
• Established the company’s first visual design system, increased data accessibility and insights by developing new APIs.

Optimized product performance and streamlined development processes, driving traffic growth and improving efficiency.

• Boosted website traffic by 15% through strategic taxonomy enhancements;
• Led A/B testing initiatives and ad platform integration, enhancing data-driven decision-making;
• Implemented agile practices into dashboard development, minimizing scope creep and fostering cross-team collaboration.

Led successful adoption and deployment of Renew OnDemand, 1st SaaS solution for recurring revenue management, fostering customer satisfaction:

• Championed customer-centric product development by bridging user feedback with product teams;
• Collaborated cross-functionally to execute seamless global deployments, surpassing onboarding targets;
• Achieved 98% customer satisfaction in English and French, across the US and several international markets.

Product Manager

Spearheaded timely product development and launches, driving international expansion and improving product quality:

• Led successful launches of company's first mobile Analytics Cloud app, Service Sales app, and SFDC Sync;
• Expanded market reach by collaborating on localization of Renew OnDemand into French, Chinese, and Japanese;
• Reduced defect backlog by 85%, streamlining processes and enhancing product stability.

Drove pre-launch initiatives for the Dell White Glove Pilot across international markets, ensuring a successful rollout:

• Led User Acceptance Testing (UAT) and Alpha Testing programs in Morocco, Malaysia, Singapore, and China.

Senior Sales Rep